Statistics is a whole lot more than just that one class in highschool everyone slept through. The stats of your site can enlighten you in many ways once you understand the information that you can collect and how to apply that information to your website development. Statistics help you to achieve your ever so precious ROI or Return on Investment. Most every web host offers one type of statistics tracking or another.

Google has a free service called Analytics that is the best program I have used. I do not work for Google; however, when a company with their reputation puts out a free product this great I have to spread the news. This isn't new information by any means but for new webmasters it is a must know. I will go over in more detail the important information you can get out of the system.

Google has a great service that I wish all Search Engines offered. You can signup a Google Webmaster Tools account via their website. Once you have an account you have access to some very cool information about how Google views your website. Then you can find areas where development and/or improvement is needed.

Additionally if you want to be sure all search engines find your site and index your site properly add a 'Site Map'. Site maps are good not only for the search engines but also for the benefit of your visitors. More information on these two items is available if you click on 'Read More' below.