One very common mistake with first time web site owners is the thought that once a site is up and running that is all that is needed. In the past that was pretty much all you needed for a web presence. Still today you can have a very basic web presence like this; however, your competition will pass you buy.

To have a great website you want to keep you content fresh and updated as well as regularly add new content. Each time a search engine visits your site it remembers how everything was before. If you have made no changes to a page it is marked with a 'Not Modified' flag. After several visits to your site if the majority of your site never changes the site will look stagnant to the search engine.

 The search engines mission is to provide quality sites for their users. They do not want...

Not a day goes by where I don't see a site that isn't using their images properly. Most people already know but as a reminder the search engines cannot see your beautiful pictures. What they can read is any ALT information that you provide for that image tag.

Now is the time to focus your keywords into your image ALT descriptions. You can use virtually any ALT information you would like. If someone has images turned off in the browsers then they will only see the ALT information. It is important to accurately describe the image and still optimize your description around your keywords...