Keywords... Everyone knows what they are and what they are used for. In the most basic form your keywords are food for the search engines. One of the things you should consider in developing your website is how to approach your keywords. Additionally keep in mind that you can change your keywords at any time.

 What is the best way to come up with keywords? Think of what people using search engines would be entering and try to build off of that. Another good way is to visit your competition and see what keywords they are having success with. A third way is to search the major engines for the keywords you want to rate high in and see what keywords they are using.

 Keywords are only one small part of Search Engine Optimization...

Linking is a very broad topic with many heated arguements between developers and SEO cowboys. Linking has been around since the inception of the Internet. After all that is what the Internet is based on: 'one site linking with another to another to another'. At the beginning of the Internet if you went to a site typically you would find a set of links to other sites that you may be interested in. That was the only way to navigate the web.