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Search Engine Optimization or SEO is one of the hottest buzz words in the IT industry today. There is a ton of information about SEO tactics all over the Internet. There are basically two types of SEO tactics. White-Hat [Good Guys] and Black-Hat [Bad Guys]. There are many companies on the web that say they do SEO services for websites. The price of SEO can vary greatly; however, the most important aspect of SEO is what you get for your money. Guarantees?? Absolutely not! SEO is a hypothesis based strategy. No one can tell you with 100% certainty what will work for your site. They can tell you what will help, but shy from anyone saying they guarantee the results. No one really knows everything that is in the search engine algorithms. That is private information the SE's will never share. I hope in this category to give you some valuable SEO information that you can use. You can use this information to double check what your webmaster or SEO company is doing or you can use this information to improve your own site. Please note that I would never recommend anything that I wouldn't do for my own site. Here is the bottom line secret about SEO - Do not try to trick the SE's! Do everything for the benefit of your end users and everything else will work out in the long run. Traffic, ranking and everything else in life doesn't come from shortcuts and takes time, patience and hard work. Hopefully this section will help make sure your valuable work is going to the right places. =) |
